90:10 Menswear Signature Embroidered Hoodie

If I was asked to describe Ian's style I'd say he likes comfortable, practical clothes that are easy to wear and care for. He loves jeans, t-shirts and hoodies and that's usually what he can be found to be wearing in his time off work. This makes it easy to run around after the children and keeps him relaxed and casual too.

Like me, he loves to discover a new brand to tell people about and, when I was approached by the new menswear brand 90:10 recently, I knew he would love their stylish range. 90:10 sent out a hoodie for him to try and, ever since it's arrival, it has become a wardrobe staple for him.


First, a bit about the brand:

90:10 is a new and exciting brand for men who consider themselves to be 90% Grown up and 10% not. Encapsulated within the brand's message is some recognition for a guy for getting his act together but at the same time reminding him that that this doesn't mean that he is now over the hill...far from it! We all have responsibilities but I don't accept that just because I am no longer a teenager or in my early 20's at college, I have lost the ability to have fun or have forgotten how to enjoy myself...Far from it! This is what a guy is expressing about himself if he wears 90:10..For the lion's share of the time, we all have to take life seriously but not all the time! My vision is to marry humorous and innovative branding to stylish and great quality clothing delivered to the customer at the right price in an environmentally responsible way. 

People will interpret 90:10 in different ways and how it applies to them and that is all part of the fun..The intention is to start a positive and light hearted conversation with men by demonstrating that the brand cares about the same things that they care about. 

90:10's routes are steeped in humour as it was born out of a merry conversation in a pub!

The range includes hoodies, t-shirts, sweatshirts and polos and Ian was sent their Signature Embroidered Pullover Hoodie in Navy Blue. The hoodie has a 'kangaroo' pouch, drawstring hood and embroidered 90:10 logo on the right breast. It's quite a simple looking hoodie and will go with virtually everything in your wardrobe. The fit is described as 'medium' and I'd say that is spot on. It's big enough to wear over a t-shirt but isn't baggy or oversized at all. It looks smart and fits well.


From a practical point of view the hoodie is really excellent quality and fits Ian so well. He received the large hoodie and is usually a medium/large depending on the item of clothing. With hoodies he tends to go for large so he can wear something underneath it and this was the right choice here. It is made of 100% organic cotton and this really shows in the soft, brushed feel it has. It feels so lovely to the touch and comfortable to wear, in fact I think I'd be stealing it if this baby bump wasn't in the way!


The hoodie we received is priced at £42 which is more than Ian would usually pay for one but we both feel it is well worth the money. He's had positive comments while wearing it and he feels both smart and comfortable in it. It's really high quality and has washed well since it's arrival. I feel that it will continue to keep it's shape and colour. I think we may well be checking out more of the range in future.

Disclosure: The hoodie was received for review purposes but all opinions are our own.